The Top CRM Software Systems for SME’s

CRM Software Systems (Customer Relationship Management Software) are used by businesses large and small with the goal of condensing customer information in to one application for whole business use. Here we will look at the Top 5 CRM Systems available in 2022.

What is CRM Software?

A CRM system is a central base for businesses to store all customer data – prospective and active clients, track customer contact, and share all relevant information between colleagues. It gives businesses a 360-degree view of their customer, enabling them to build better relationships by engaging in more personal and relevant ways.

Top Rated CRM Systems

• Salesforce

Salesforce has long been the CRM leader, this pioneering platform excels with lots of features, as well as an ever-widening set of innovations, including AI, and ease of interoperability with many Salesforce partners. With Salesforce, you can perform data analysis, forecast trends, and generate quick reports at scale.

• Zoho

Featuring a great price and a batch of new, useful capabilities, including deep customisation and the Zia AI tool. Zoho aims to make the entire process of running a sales team simple, from automating entry of time-consuming data to regular customer follow-ups, and even assigns scores to your leads to help you prioritise.

• HubSpot Sales

Aimed at small businesses, the platform has a free model, as well as a range of add-ons for an extra cost. A powerful CRM that gives you deeper insight into your prospects, automates busywork, and helps you close more deals.

• Freshsales

Freshsales CRM offers a lightweight and simple solution for SMBs that want to get up and running quickly. Sensible pricing tiers, an AI assistant, and customisation options make it even more appealing for ease of use.

• Zendesk

Zendesk Sell improves on standard CRM’s ease-of-use and lead management features, while adding a whole new dimension of interoperability within the Zendesk ecosystem.

Benefits of using a CRM System:

• Accurate reporting
• Improved customer relations
• Dashboard to visually see data analytics
• Automation of processes including invoicing
• Proactive workforce
• Improved customer service
• Increased Sales
• Centralised database of information
• Accurate sales forecasting
• Improved internal communications

When looking for a CRM system, you should as a business brainstorm what you need the software to be able to do and what your budget allows. You can then shortlist some based on your business needs. Whilst some CRM manufacturers run free versions some also allow for free trial periods; this can be a good way of trying before you commit or buy the CRM software.

For help with choosing, installing, and optimising a CRM, please use the contact form on our website to get in touch and see how we can transform your business with technology – https://magnetarit.co.uk/contact/